Social media is having an increasingly important impact on a business’s search ranking.
A businesses social media presence, as well as the quality of the content they develop, plays an important role in how visible they are in search results.
SEO strategies used to rely heavily on link building; however this will no longer be enough. Marketing success will be unattainable without highly shareable content
When a business’s content is posted and shared on social media it sends social signals such as likes, tweets, pins or shares. These social signals are the factors that can determine a business’s rank in a search result.
Businesses should be creating content that is worth sharing. The best social content is the kind that gets followers and fans talking. It is unique, valuable information that leave its audience wanting more.
Social influence will not occur overnight; it will take time and effort to build up a strong and loyal following. If businesses wish to maximise their social media capital, then they need to remember that social media is community based. It is important to be social and actually participate within the platform.