Businesses who keep their websites up to date with emerging trends and technologies are more likely to increase their opportunities for traffic and exposure. Those who allow their websites to become outdated, not only miss out on these opportunities, but also risk being penalised by search engines.
Below are four website design elements businesses should consider when designing or redesigning their website to keep up with the changing nature of the online landscape.
– Navigation: Online visitors will not stay on a site for very long if they can’t find what they are looking for. A website’s navigation should be easy to find and be consistent across every page.
– Content: Publishing great content on a website can improve the reputation of a business, and result increased visitors, sales and SEO benefits as well.
– Mobile-Friendly: Web users have moved to using mobile devices to browse the internet. Making sure a website is mobile-friendly can avoid any losses in potential website traffic.
– Social media integration: Incorporating social media into a website may allow a business to reach and interact with potential clients in ways that a website simply does not offer.