Setting clear marketing goals

Setting clear and direct marketing goals is an ideal strategy for promoting your business and business growth.

There are a number of different goals you can set to ensure you are optimising your marketing opportunities; consider the following:

SWOT analysis
Before setting any goals, it is important to understand the purpose behind your marketing strategy; that is why you are doing what you are doing and what you wish to achieve by doing so. A great way to do this is to conduct a SWOT analysis, which will allow you to identify the strengths and weaknesses of your business, as well as the various opportunities and threats.

SMART goals
Setting SMART goals is one of the most powerful marketing tools you can employ for your business. They allow you to set, track and measure how successful you and your team have been at achieving what it is you wish to. SMART goals need to be specific, measurable, achievable, relevant and timely.

Research
Research is a necessary aspect of any marketing strategy. By being thorough and informed before establishing SMART goals or beginning on a specific marketing campaign, you can eliminate any foreseeable challenges along the way. Types of research you should conduct may include:
– What your competitors are doing
– Your business’s past marketing goals and how successful they were
– Your customer base
– Your product and product performance
– Different platforms and which would be the best for you to use
– How you will measure success

Review
As if the case for any goal you set professionally, you should be reviewing how well you and your team are going at implementing the marketing goal or strategy. Developing tools to assess your success is a great method to track or review whether the strategy is as strong as it ought to be. Ways to do this may include:
– Holding team meetings
– Surveys from clients or customers
– Using a tool such as Google Analytics