Increasing website traffic is an important way in attracting the attention of customers to a business. It also assists in higher conversion rates and repeat business.
Although it can be costly, there are budget conscious strategies that can increase a business’s search engine optimisation (SEO) and encourage more traffic to their website.
Videos clips are becoming increasingly popular as a marketing tool and can be a valuable asset to a company’s website.
Videos are cheap and easy to make, and can be used to link back to a website. Images also often rank higher than text in search engines.
Regularly updated and high quality blogs can increase a website’s visibility within a search engine. Links to the blog can also be posted on social networking sites and other blogs to encourage people to click through to the website.
Using the right keywords on a website will allow for SEO. The keywords are best placed in headings, homepage titles, and website content. This will increase the likelihood that they are picked up by search engines, or found by people researching a particular topic.