The name you choose to give your small business is an important, yet challenging decision. These few words must represent the branding image you wish to present to the public and in particular, your target market.
To help you make the best decision, here are four things to avoid when choosing your business’ name:
1. A long name
Always pick a name that is short and simple. Preferably something that rolls right off the tongue. A long and confusing name that is hard to pronounce will also be one that is difficult for customers to remember.
2. A ‘plain Jane’ name
While it is essential to pick a name that is easy to say, it is wise not choose a name so general that it will not convey any of the branding personality of your business.
3. Choosing a name too similar to your competitors
It will ensure you do not stand out from the crowd and is likely to confuse your customers.
4. Does not speak to your story
Find a name that speaks to your business’ origin story. In this way, you will create the brand in the name.